Netflix case study india

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Data Analytics is an ever growing demanded skill as of today and is expected to have an increasing popularity with growing salary as more and more professionals go for Business Analytics Certificate and Data Science Certificate Courses. Netflix Data Analytics is an exceptional example of how data analytics is being leveraged by companies to grow and engage the customers. In this article we bring to you a special case study on Netflix Data Analytics. Netflix has always understood the power of data and has been investing on the data and analytics.
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Netflix was established for the sole purpose of subsidizing the extended costs that movie renters incurred after passing their due dates for movie and DVD returns. Established in , its core business was to rent DVDs to individuals using the internet through home deliveries. However, as time has passed by, the company has shifted its core business to online streaming due to the increase in the usage of the internet. However, DVD rental, which is referred to as DVD by mail, is still among its business market together with other markets such as video on demand services. With the popularity of the internet, streaming media has been the core business for Netflix.
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Netflix, Inc. Netflix , the world's leading provider of subscription video on demand SVoD , launched its Indian platform on January 6, Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. However, six months after Netflix's launch in India, as the initial buzz surrounding the entry subsided, important questions loomed: Would the company be able to meet the diverse needs of Indian consumers?