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Nike case study triple bottom line

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The Body Shop is one of the largest cosmetic franchises in the world. They are known for selling natural beauty products inspired by nature. The Body Shop is a good example of a business that has a very strong sense of Corporate Social Responsibility. They promote their business and products through social and environmental campaigns, as well as strong believers in community trade, and against animal testing. The Body Shop is devoted to their CSR as a company and have many values and practices that make them stand out from other cosmetic companies in the market. Several prominent issues they hold close to their heart include being whole heartedly against animal testing, supporting community trade, activating self esteem, defending human rights, and protecting our planet.
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Introduction The notion of the triple bottom line has become fashionable to be applied to management, consultation and investment over the last few years. The trend towards greater transparency and accountability in public reporting is reflected in revealing a more comprehensive performance which includes not only financial factor but also social and environmental ones. Despite the trend, there are still some people in mainstream sectors are to make profit regardless of environmental and social The bottom line is what is used to measure the profitability of a company.
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Nike's marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The company has been known to invest heavily in ads and brand promotion. Most of the consumers of Nike's products are mainly sports enthusiasts or people intending to carry out some form of physical activity, be it a long walk or football match. This is the case because of the utility that comes with the products. Nike targets these consumers by agreements between them and athletic teams for product sponsorship and eventual promotion to the members of these teams.
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